IAA Commercial Vehicles Hanover 2014

BRAUNWAGNER created and designed the entire MAN-appearance at the IAA Commercial Vehicles 2014 from September 25th to October 2nd in Hannover/Germany. At the leading trade fair for mobility, transportation and logistics MAN represented the full diversity of MAN Truck & Bus models on an area of some of 9.500 m². It was about the second largest stand of the exhibition.
„Discover“ has been the leading idea of the MAN presentation and was translated into the architectural and communicational concept. The view out of the driver’s cab towards the horizon engraved the world of imagery. The red line of the corporate design connected emotional and formal horizons. This level of perception has been translated into a corresponding key visual used as holistic design principle for all relevant measures.

To discover the product world emotionally strong image building installations generated an individual context. The visitor became part of the MAN-world, integrated functions invited to interact with the product. Meeting points with integrated lounges increased the dwelling quality at the booth. A multidimensional show brought the new D38 motor generation to life for the audience. The analogy of the design language created a consistent brand perception. The multimedial designation including the overall design concept created an evoking emotional visitor experience.

Client
MAN Truck & Bus

Size
9.500 sqm

Photography
Andreas Keller