smart Geneva Motorshow 2019
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- 2019
In 2019 BRAUNWAGNER designed once more the presence of smart at Geneva Motorshow. The stand is an evolution of the successful city concept that was presented at Mondial de l’Automobile in Paris 2018.
smart´s fair stand in Geneva is characterized by electromobility as the brand's entire product portfolio is fully electric, as well as services that simplify urban mobility.
The smart ready to services that stand for making urban mobility easy are displayed by a smart fortwo within an interactive LED wall. Information accessed via a touchscreen terminal is displayed on the LED media wall.
The material and form of the building´s concrete cubature is a metaphor for modern urban planning and architecture. Mirror surfaces, an integrated LED screen and a completely glazed meeting area reflect the buildings and glass facades of today´s city centers.
The media content on the large floor LED corresponds with the content on the wall LED. It reflects the brand´s electric history as well as the future of mobility services. Animated visuals add to the brand´s typical feeling of urban joy of life.
The holistic media production in combination with the building made of concrete and glass reflects pulsating urban life – smart´s homeland.