Xella Bau Munich 2013

The Xella Group, market leader for construction materials, acts as an invisible umbrella brand throughout the whole company communication. Focus is on the direct perception of the product brands. The X as striking part of the Xella Group logo is the basis of the concept and architectural stage of the translation into the third dimension. Based on this form cubic elements were developed for the presentation of the product brands. Dynamic cut-outs, colour and graphic codes and exciting accentuation invite to explore the stand. Interactive exhibits and distinct information displays stimulate an intensive engagement with the brands and topics such as fire protection, construction and refurbishment.

Project Size
572 m²

Client
Xella Deutschland GmbH

Photographer
Andreas Endemann