Volkswagen Tokyo Motor Show 2011Back to Projects list
- Tokyo, Japan
With the Motorshow stand Volkswagen reflects “Das Auto” in a holistic design language. In an interdisciplinary way the powerful lines of the automobile design are translated into a progressive monolithic architecture and various communication channels. A consistent brand perception is the basis for a fascinating presentation of automobiles and technological innovations. The creation of individual interactive highlight areas, a dynamic media choreography, atmospheric light installations and sound add up to a rememberable narrative experience.