smart Geneva Motorshow 2018Back to Projects list
- Geneva, Switzerland
- Andreas Keller
smart's appearance at the Geneva Motor Show is all about electromobility. "Electric intelligence by smart" - the smart EQ fortwo and the smart EQ forfour are fully electric and connected. The new vehicle portfolio celebrates its world premiere in Geneva. The highlight vehicle is the smart vision EQ fortwo, which impressively embodies Daimler's mobility concept for the year 2030.
The new stand design uses the metaphor of the "city map" to bring the urban mobility of the future to life in all its diversity. The material mix of concrete, wood and moss reflects the diversity of living spaces in the city. A floor LED divides the stand into city districts, which pick up various subject areas.
The constantly changing visuals in the floor have been developed on the basis of the current "go first" campaign and symbolise the basic ideas of EQ: electric mobility, networking and intelligent use. Together with a large-area LED and an LED frame, a uniform overall choreography is created. In the open lounge and bar area, smart offers every visitor the opportunity to conduct conversations, linger and relax in a deliberately homely atmosphere.