International Auto Show Geneva 2014
Back to Projects list- Location
- Geneva, Switzerland
- Year
- 2014
BRAUNWAGNER stage managed the last European appearance of the smart 451 line. The booth architecture on 600 sqm generates a dynamic-distinctive frame to represent the strengths of smart as “perfect car for the city”. Exhibition cars are presented in an unusual tight area marked as parking place to highlight the “parkability”.
The BRABUS tailor made red edition model has been placed as world premiere in the center of the stand. Traffic lanes direct from there through several stand sectors connecting individual subject areas. Placed on the 1st floor the BRABUS tailor made lounge offers a perfect view over booth and exhibition hall.
smart represents the brand with a high and individual product variety and content profoundness: smart city solutions und urban mobility are extensively and strikingly demonstrated as proceeding concept around the topic Mobility.
Client
Daimler AG
Size
594 sqm
Photography
Andreas Keller